Business Builder  ·  Strategist  ·  Operator

Build Differently.
On Your Terms —
With Energy As Your
Operating System.

An energy-first approach to building a business and life per your design — powered by strategy, systems, AI, and intuition.

20 Years Building Brands & Businesses 4x Founder 50+ Clients Served Mom Of 3
Dayna DeStefano

The Why Behind The Work.

For nearly two decades, I built brands, launched products, and scaled businesses — from VP of Product at one of the largest women's media companies in the country, to founding my own ventures, to advising 50+ founders on growth and go-to-market strategy.

But when I became a mother, everything shifted.

I was working harder than ever, yet the old playbook wasn't working. I was growing revenue and losing myself at the same time.

"That's when I realized the real lever wasn't more output or better systems. It was energy."

Energy isn't a feeling to manage. It's intelligence you can design around. When you treat it as core infrastructure and build with it, you unlock sustainable success, creative flow, and growth that actually feels good.

On my 37th birthday, I ran a year-long experiment — using energy as my primary navigation system. Everything changed. Not overnight. Not perfectly. But directionally, undeniably.

Today, I'm building a portfolio of commercial services businesses with my husband, raising three kids, and sharing everything I'm learning — the strategy, the inner work, and the energy-first experiments — through The Business of Energy.

Dayna And Family
My Mission

To Make Energy The Technology We Live By.

In a world that's changing faster than ever, my goal is simple: to help people build a life and career that are aligned, expansive, and designed on their terms — with the tools, systems, and support to sustain it.

Work With Me

Four Ways To Work Together

I work with women founders building businesses on their own terms — women who already have momentum and want a strategic partner who can hold business, AI, and self in the same conversation.

01
Business / AI Strategy Session
$300 · 60 Minutes · Book Any Time

A single hour, focused on whatever’s most alive in your business right now. We’ll work through one strategic question — an AI tool you’re trying to integrate, a positioning decision, a launch plan, an operating system question, or a self-strategy moment that’s tangled with the business.

Book A Session
02
The Energy Blueprint
$75 · Self or Child

A personalized reading that synthesizes your natal chart, Human Design, and Gene Keys into one usable document. Built for the way you actually operate — and for the children you’re raising, if that’s where you want to start.

Get The Blueprint
03
The Private Practice
$1,000 / Month · 3-Month Minimum · Starts With A Discovery Call

A holistic 1:1 container for women building on their own terms. We work across three layers simultaneously: business strategy, AI integration, and self-strategy — the part most consultants don’t touch. Includes monthly intensives, async support between sessions, and access to the systems and frameworks I use inside my own businesses.

Book A Discovery Call
04
Speaking / Workshops
Events & Activations

Book Dayna to speak at your event or bring a full-day workshop to your community. Sessions blend business strategy, AI-powered tools, and energy-based frameworks — designed to leave participants with a real operating system they can use, not just inspiration they forget.

Inquire About Speaking
About Dayna

Entrepreneur. Strategist. Operator.

Dayna DeStefano has spent nearly twenty years building brands and businesses — from VP of Product at a digital media company acquired by Gary Vaynerchuk, to founding four ventures of her own, to advising 50+ founders across industries.

Her work bridges strategy and intuition — energy-first design, integrated with the real mechanics of how a business actually grows.

Currently Building

1:1 Work The Private Practice Working one-on-one with women founders on business strategy, AI, and self.
Energy Brand The Business of Energy A Substack on energy as a primary navigation system for life and work.
Owner-Operator CleanCo Holdings A portfolio of commercial building services businesses, co-operated with her husband.
AI Agency The Day Consulting AI integration for commercial service businesses.
Coming Soon AI & Energy Resources — A shop & resource hub for founders, operators, and parents building on their terms.
Get Early Access
The Business Of Energy

Clear Eyes, Full Heart,
Aligned Energy — Can't Lose.

If you want to go deeper into how I think, build, and operate — this is where I share everything in real time.

Part Strategy. Part Storytelling. All Energy.

For founders, parents, and high-growth individuals — this is where I share the tools, frameworks, and experiments I'm using to build a business and life that actually work, using energy as the operating system.

Subscribe To The Business Of Energy
The Business Of Energy
The Business Of Energy
The Business Of Energy
The Business Of Energy
Work With Me

If You're Building Something — I'd Love To Hear What You're Working On.

Whether it's the workshop, 1:1 consulting, exploring The Day Consulting, or just saying hello — reach out.

dayna@thedayconsulting.com